The final demonstration of CTC project which took place from 8 to 18th April at mall "Centro Brianza" located in Paderno Dugnano (Milan) was successfully completed. More than 300 contacts with different customers’ profiles were made. Such customers were involved in the product configuration and in mini factory visit. About 50 different pieces of furniture have been configured by customers and directly produced by the CTC working centre located in the parking area of the mall.
The Business model underlying CTC project attracted many attention and was discussed with more than 50 craftsmen, small manufacturer of furniture and young interior designers. The Industrial Association “Associazione degli Industriali di Como Cantù” (wood district) visited the “Public Live Demo” and two meeting with the associated companies have been planned. A further cooperation strategies was setup with the “Centro d'iniziativa regionale ed europea” of Lombardia Region. Moreover operative contacts with interested manufacturers were established. The “Public Live Demo counted also with numbers of students’ visit.
The “Public Live Demo” was held during the “Salone del Mobile” week in Milan and implemented also a “Mirror Event” within the “IDEA - Macchinari e componenti per il mobile” www.ideafiera.it exhibition in Bergamo with extra 30 contacts. This Demo allowed CTC consortium to greatly enhance the project impact and exploitation, gathering several confirmations of the positivity of the CTC initiative as a whole. Below you can find a link to brief video and images that document the CTC demo experience.